Inside the Minds of Today’s Luxury Buyers

Luxury homebuyers in 2025 are changing the game. They’re tech-savvy, design-focused, and more informed than ever. But they’re also craving a more direct, transparent way to buy—especially when it comes to new construction.

If you're a builder or developer, here's what buyers are looking for this year—and how you can meet them where they are.

🏡 What High-Net-Worth Buyers Are Prioritizing in 2025

According to recent national market insights, high-net-worth buyers are crystal clear about what they want:

• 65% want direct communication with builders

• 70% would consider working directly with a builder if they could skip broker fees and still feel confident in the deal

• 44% are frustrated by brokers who lack deep knowledge about specs and finishes

• 79% are specifically looking for new construction

• 72% say smart home features are a must

• 68% want a luxury kitchen with high-end appliances and finishes

• 62% prioritize spa-style bathrooms

• 55% focus on energy efficiency and sustainable materials

• 48% want a dedicated home office

• 47% are drawn to statement finishes like marble, high ceilings, and designer lighting

• 42% crave outdoor living spaces like kitchens, fireplaces, or pools

👉 If your build checks even half this list—you’re already ahead.

💬 1. They Want Direct Access to Builders

More than half of today’s high-net-worth buyers say they'd prefer direct communication with builders throughout the homebuying process. They want to talk specs, timelines, and finishes with the people actually creating the home—not middlemen who may not have all the details.

🧠 Tip: Adding a direct contact option or hosting walkthroughs with your build team can make a huge impression.

💸 2. Commission-Free Matters

Recent buyer trends show that many luxury buyers would consider skipping the agent entirely if they could still feel confident in the deal. Saving on broker fees—while getting more transparency—has become a huge motivator.

💡 Bonus: This is exactly why Mylestone is changing the game. Every listing on our platform is builder-direct, commission-free, and completely free of middlemen—giving buyers the transparency they want and builders the control they deserve.

🧱 3. Expertise Beats Sales Talk

One of the biggest frustrations buyers report? Agents who can’t answer detailed questions about a home’s layout, finishes, or systems. Today’s buyers expect in-depth product knowledge—and they’ll notice when it’s missing.

🎯 Pro tip: Make sure your listings or sales team are equipped to speak to every smart feature, material, and design decision.

📲 4. They’re Starting Their Search Online

Nearly all luxury buyers begin their journey digitally—which means your online presence has to impress from the very first click.

🚀 That’s where Mylestone Home comes in. Every listing on our platform is designed to stand out with stunning visuals, builder insights, and no competing agents—so buyers stay focused on your home.

Final Thought: It’s Time to List Smarter

Today’s buyers are ready to work directly with builders—especially if it means better homes, fewer fees, and a smoother experience.

That’s where Mylestone Home comes in. We help builders across Long Island connect directly with high-intent buyers looking for luxury new construction—no agents, no commissions, just smarter selling.

👉 Ready to list your next build? List your property on Mylestone Home

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